Although Search Engine Optimization or SEO is constantly changing, it is considered an essential skill for every aspiring digital marketer. But these rapid and constant changes are not stopping Cebu Digital Link from promoting its advocacy of helping the local SEO community and enthusiasts.
As a company, we aim to educate interested individuals in the Queen City of the South by teaching them new SEO strategies and tactics through free SEO trainings and workshops.
Last November 17, 2018, we hosted one of the first and major gatherings of SEO enthusiasts and professionals in cooperation with Cebu WordPress Meetup. The 4-hour event was held at The Company Cebu and was attended by an overwhelming number of participants.
Cebu WordPress Meetup
Cebu WordPress Meetup is a community for WordPress users – newbies or experts – who want to learn more about WordPress, network with other developers and users, and discuss everything WordPress.
The Company Cebu
The Company Cebu is a co-working space located in the beautiful city of Mandaue. Through their space and services, entrepreneurs, business owners, and freelancers have a relaxing place to work in, allowing them to build their brands and connect with clients here and abroad.
The training will not be possible without the help of local SEO professionals who share the same advocacy with us. They discussed the Fundamentals of SEO, Google Analytics, Keyword Research, Guest Blogging, and In-Depth Site Analysis.
1. Rome Nicolas
The co-manager of GBG Cebu – Google Business Group, the former Chairperson of Cebu Content Creators, manages Basta Bisaya blog. Rome Nicolas is a digital marketer with a background in social media, content writing, and SEO. He is capable of executing ideas and turning them into successful online campaigns. He breathes WordPress, Google, and Facebook technologies with a deep understanding of how each technology works on a technical level.
2. Mark Gallardo
An SEO and digital marketing specialist, Mark Gallardo is a freelancer based in Cebu. He has helped a multitude of clients here and abroad to succeed in their respective industries, thanks to his digital marketing, blogging, website administration, and e-Commerce skills.
3. Jackquiline Doring
An SEO Specialist and Consultant in Cebu for more than 8 years, Jackquiline Doring is the founder of Cebu Digital Link, a digital marketing agency based in the Queen City of the South. She has since ranked a number of websites and helped companies increase sales with her White-hat SEO strategies.
4. Rowena Taylor
Rowena Taylor can prove that she is more than just a pretty face. Backed with years of experience as a writer. Rowena currently writes for multiple clients like GDI, a few local clients, an SEO company based in Chicago, and for a travel website based in Connecticut.
5. Carl Benedic Pantaleon
Although he considers himself as an introvert, Carl Benedic Pantaleon has built ans SEO empire in the Queen City of the South. He founded Outsmart You, a local SEO agency based in Cebu, and works as an SEO strategist for Sattaj Creations, Inc.
After the discussion, an open forum and a hands-on training were done to level up the understanding and skills of every participant. Everyone was asked to regroup and join the topic they want to further hone and learn.
As promised, we’ll give out the training materials from our speakers. These materials were the ones used during their respective discussions.
Introduction to SEO by Rome Nicolas
Rome discussed the fundamentals of SEO. He talked about the best practices and strategies that can be used to maximize organic search engine traffic. He also tackled step-by-step guidelines on how to improve your site’s SEO.
How To Use Google Analytics to Analyze Organic Traffic by Mark Gallardo
Mark discussed how to properly use Google Analytics to better analyze the organic traffic of a website. See his presentation below.
The Basic Steps on How to Do Keyword Research for SEO (A Beginner’s Guide) by Jackquiline Doring
Jacque discussed an effective way on how to do keyword research that converts to sales. She defined the meaning of keyword research and stated its importance. She also enumerated and demonstrated some effective tools that can be used in keyword research.
How to Write Guest Blogs with Results by Rowena Taylor
Rowena taught us how to effectively write a guest blog that yields excellent results. See her slides below.
How to Do In-Depth Site Analysis by Carl Benedic Pantaleon
While the topic seems too technical, Carl managed to discuss it in such a way that everyone can understand. Check his presentation below.
Were you there with us during our Learn from the SEOs training? See our event highlights below:
We hope you learned a lot from our most recent training. Until our next event!
One of the contributors of this blog post is Hazel Ecoy Manatad who is currently our intern. Guided & edited by our very own creative writer.